HeartMusik, innovative product that promotes health

For the technology pitch, my group, Group 1 Team SUN, developed a fictional, yet innovative product that promotes a healthy lifestyle to very busy consumers.

I developed the brief below to introduce the judge panel on our: company background, product description and possible consumers to target. Please read below.

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POGO - HeartMusik

Company:

POGO is a company dedicated to creating innovative technologies that enhance and propel our experiences in the 21st century. POGO stands for Power-On-The-Go and is headquartered in West Lafayette, Indiana, a community known for encouraging advances in technology and science.

New Technology/ Product Description:

Our most innovative project is our device called "HeartMusik." HeartMusik, geared towards exercise novices and gurus, is a device that attaches to most mp3 players. This innovative mp3 player combines technological advances in medicine and music to produce an on-the-go rechargeable device, perfect for active lifestyles. HeartMusik is chargeable by an active pulse, thus creating an incentive for the exerciser to either run faster or work-out without music. HeartMusik even has a special 'intense workout mode' that only plays songs if the user's heart rate is above a certain rate according to their workout plan. This product makes a perfect gift for everyone on the spectrum: those struggling to get into shape, health aficionados, as well as commoners whom always forget to charge their gadgets.

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Overall, I enjoyed our technology pitch exercise. I found it very relevant to the two Entrepreneurship courses I have taken at Purdue. In those courses, we were taught how to be strategically effective while pitching to potential investors. In those ENTR courses, we participated in pitches similar to what we did in COM 435 today. I feel that my previous experience with business pitches was an added plus to today's experience. Since I am pursuing a certificate in Entrepenuershup & Innovation from Purdue, I greatly enjoyed participating in today's technology pitch; all the practice I can obtain will only benefit me in the future when I have to approach possible investors and clients.