Friday, December 11, 2009

Final Research Poster Presentations

EXPERIENCE OF THE AUDIENCE INTERACTION:
The two class sessions filled with poster presentation turned out to be a great interactive activity! I really enjoyed the experience! Tweeting on the posters was pleasant! I found it to be a great way to really absorb the information available on the poster boards. I also enjoyed how the presenters were very approachable and relayed information in a clear and concise manner. Tweeting about specific posters, allowed me to absorb the information more than if I were to not use social media. Therefore, social media aided in our learning experience, by reinforcing what we learned and sharing it with other classmates on Twitter. It would have been nice to have a similar poster presentation in the beginning of the semester as well, so that we could see how we progressed in researching innovative emerging technologies. Comparing the two poster presentations, with time in between, would've been a grand way to document our progress.

A memorable emerging technology from the poster experience was the shockingly lifelike robotic technology called Big Dog. The most interesting feature of this enormous life-like dog to me is that it has the ability to carry large amount of supplies for the military. It also has a tracking device which can help rescue wounded soldiers. I found this technology to be very interesting, although a bit intimidating, in terms of size, which appears the size of three full grown gorillas.

Another memorable technology from the presentations was the growingly popular Kindle, which can compress your 1,000 book library into a roughly 2 pound technology. Once this product launches an advertising campaign for college students, their stock is sure to soar. The cost of purchasing Kindle-reader-compatible textbooks would surely be more economic than purchasing actual textbooks for four years. The back strain involved in carrying heavy textbooks would also be eliminated with the Kindle. I believe that this is a great product for the everyday consumer and I'd love to see how they enhance the Kindle in the future.

MY RESEARCH SUMMARY:
My Emerging Technology Poster- Sharp and KDDI's Solar-Powered AND Waterproof Cell Phone
(a different technology from my previous cell phone blog entry)

The technology I chose to present has many implications for the individual, especially in regards to safety. Sharp and Japanese, KDDI, have teamed up to create the world's first solar-powered and waterproof cell phone. This product was released only in Japan in June of 2009. It plans to release in third-world countries; the specific date is still unknown. The two companies have not publicly discussed a release date for the U.S. or if it will even enter the North American market at all. Currently, there is no information about its exact price. This cell phone has a waterproof casing, allowing it to be completely dropped in water and still function afterwards. It has solar panels on the front, which conveniently charge the phone. The solar charge is recommended because it reduces CO2 emissions. Therefore, this cell phone is very earth-friendly, which aligns perfectly with Sharp's initiatives to build "greener" technologies.

Sharp and KDDI's initial plan for this cell phone is to aid third-world countries in implementing better rescue efforts by enhancing communication. This cell phone is extremely functional for third-world countries, where sun (solar power) is abundant and electricity is scarce. This cell phone can derive 80 percent of it's charge from solar power, no matter if it is placed directly in sunlight or carried in your pocket. Regardless of location, this cell phone absorbs sunlight and transforms it into cellular talk-time and standby time. The implications on the individual in these countries would be in regards to safety. For example, if a monsoon were to transport an Indian village to near disaster, this cell phone would still be in working condition, not affected by water and charged by the sun. This cell phone could aid many to be found during natural disasters.

Wednesday, December 2, 2009

Hi. I'm a Mac. (Concept)



The concept LMacTouch has jumped onto the "Green" bandwagon! The LMacTouch has solar panels on the back screen to help compliment the power it receives from the wall socket.

The LMacTouch will also be known for it's touchscreen capabilities. The screen (monitor) is also able to move completely backwards, offering grand neck support to the user. Apple's ad campaign for this product stresses how it has an "adjustable angle for ergonomic comfort." The users of this model could possibly solve issues concerning neck strain when using a computer.

I, personally hope that this product will enter the market. I can foresee many academic uses for this specific Mac, especially with universities working on improving "the green initiative." An example of where this product could be placed would be in "green friendly" architecture programs. I've actually heard of the LMacTouch being requested in settings such as those by professors. The eco-friendly, touchscreen LMacTouch would be a great additive to such a program, especially if those Macs were equipped with Auto-Cad, a design software used especially by architecture students.

Tuesday, November 24, 2009

Weird Technology! The Baby Pod



Samsonite held a Baby Travel Design Competition had participants from 78 countries and crowned eight winners. One of the awkward entries came from a designer in Iran. This baby air seat and bassinette is quite out of the ordinary, especially due to the fact that it is designed to keep your child safe from chemical warfare.

This baby pod is bomb resistant. The use of liquid-filled padding around the head and a flexible interior will keep the baby intact during extreme force, such as a bomb or intense drop. This baby pod has functions such as an LED screen that monitors air quality inside the pod, an auto-rocking unit that soothes, and even an auto-diaper that can flush away waste via tubes. Where does this waste disappear to is the question? Eww.

This product does seem very useful in war zones. I would assume that most parents would attempt to flee war with their children before purchasing a baby pod. This contraption seems a bit out of the ordinary. I understand that it has an LED screen to monitor air quality, but I would not leave my child in a small, sealed compartment regardless of the technology. If marketing this product to war zones doesn't work, the baby pod could be marketed to accident prone parents, so that little Timmy won't lose brain cells from being dropped. LOL

Thursday, November 19, 2009

1st Solar-Powered Touch-Screen Cell



The Samsung Blue Earth is the world's first solar-powered touch-screen cell phone. Since this cell phone is made from recycled, plastic water bottles, it is very environment-friendly. The solar panel can be found on the back of the phone, it absorbs the sun's energy and transports it into the battery. The lightweight package is also made from recycled paper and comes with a 5-star energy efficient charger. It also boasts an energy efficient bluetooth mode. This cell phone is a "tree-hugger's" dream come true!

Although this product looks quite cute, I find that it could be developed into an even more energy efficient phone. That being said, it is a great phone for the everyday consumer, especially with it's appealing functions, such as 'Eco Walk.' The 'Eco Walk’ function uses a built-in pedometer to show you by how much walking, instead of driving, reduces CO2 emissions. I found that function to be very interesting, somewhat neat to play with. I am sure that they could develop this function into a campaign that promotes health and energy efficiency. Samsung could run ads depicting how this cell phone not only is a friend to the environment, but is also a friend to everyone's health, by encouraging them to walk instead of drive to their destination. I can picture this promotional work right now... ;)

Wednesday, November 11, 2009

TWEETS GALORE! Going Gaga over Purdue's concert pick




For the first time ever, it seemed as if Purdue Tweets had surpassed Purdue bird chirps! Kindly detect my sarcasm ;) Most of the students I spoke to were twittering and changing their Facebook status to reflect the newest musical addition to Purdue's concert roster, Lady Gaga! Purdue University's Student Concert Committee was finally able to secure an immensely famous performer to grace the stage at Elliot Hall of Music. Lady Gaga will perform in West Lafayette on January 14, 2010. Tickets go on sale to students on Friday, November 13, 2009. True pop star fans will be seen camping outside Stewart Center, waiting for the box office to open. In fact, guidelines have been issued by Purdue to hopefully alleviate the crowds that are expected to make the Stewart Center a highly congested area this Friday.

In the past, Purdue University has been able to get only 'B' and 'C' list musicians. This not the case for our newest addition to the concert roster, Lady Gaga. The last time Purdue saw a musical act of this magnitude was in the 1990s, when Pearl Jam rocked out on campus. Since Pearl Jam was way before the invention of Twitter, sadly there are no Tweets to be found over that show. That being said, it's been long overdue that Purdue host a concert for such a globally known musician, such as Lady Gaga.

Students and citizens of the Lafayette area are going Gaga over Purdue's newest concert pick! Even if you don't like her music; Lady Gaga's performances always amaze and astound the audience; and almost always provide us with shock value. Often viewed as Madonna's prodigy, Lady Gaga will be sure to provide our campus with a very theatrical show. Watch out social media, increase your data file size, Lady Gaga will be seen everywhere in January, from Elliot Hall to www.twitter.com. ;)

HeartMusik, innovative product that promotes health

For the technology pitch, my group, Group 1 Team SUN, developed a fictional, yet innovative product that promotes a healthy lifestyle to very busy consumers.
I developed the brief below to introduce the judge panel on our: company background, product description and possible consumers to target. Please read below.

------------------------------------

POGO - HeartMusik


Company:


POGO is a company dedicated to creating innovative technologies that enhance and propel our experiences in the 21st century. POGO stands for Power-On-The-Go and is headquartered in West Lafayette, Indiana, a community known for encouraging advances in technology and science.




New Technology/ Product Description:


Our most innovative project is our device called "HeartMusik." HeartMusik, geared towards exercise novices and gurus, is a device that attaches to most mp3 players. This innovative mp3 player combines technological advances in medicine and music to produce an on-the-go rechargeable device, perfect for active lifestyles. HeartMusik is chargeable by an active pulse, thus creating an incentive for the exerciser to either run faster or work-out without music. HeartMusik even has a special 'intense workout mode' that only plays songs if the user's heart rate is above a certain rate according to their workout plan. This product makes a perfect gift for everyone on the spectrum: those struggling to get into shape, health aficionados, as well as commoners whom always forget to charge their gadgets.



-----------------------------------


Overall, I enjoyed our technology pitch exercise. I found it very relevant to the two Entrepreneurship courses I have taken at Purdue. In those courses, we were taught how to be strategically effective while pitching to potential investors. In those ENTR courses, we participated in pitches similar to what we did in COM 435 today. I feel that my previous experience with business pitches was an added plus to today's experience. Since I am pursuing a certificate in Entrepenuershup & Innovation from Purdue, I greatly enjoyed participating in today's technology pitch; all the practice I can obtain will only benefit me in the future when I have to approach possible investors and clients.

Friday, November 6, 2009

Google's holiday "gift" to the masses

Google may appear to be offering a gift to the public, but to those interested in communications, can see through the "Santa Claus" facade. MTV U News reported that Google's holiday gift to all was free WiFi at 47 major airports. With some further research, I was able to find the catch! Google has established a partnership with Virgin America airlines. Wi-Fi is free on every Virgin America flight and all 47 participating airports (see link below). This is an obvious endorsement by Google to draw attention to Virgin America Airlines and to hopefully, persuade travelers to purchase Virgin America flights.

The newscaster on MTV U News expressed that "it is nice to get something free during the holiday season." Consumers are usually spending large sums of money during the holiday season. These consumers are most likely frustrated and watching their budget. Therefore, Google's timing to offer a free service is perfect; true marketability.

Wednesday, September 16, 2009

An ad that I appreciate..

State Farm Insurance
“I’ll Be There”
60 second television ad


Analysis of this specific State Farm commercial:

This ad is very successful in portraying its message to sell life insurance.
It plays on current emotions regarding the RECENT death of a pop icon, Michael Jackson.
=PERFECT TIMING
The commercial plays Jackson Five's “I’ll Be There” to provoke emotion in the audience
=utilizes the music of the late Michael Jackson to attract audience and pull them in with sadness
Exercises emotional imagery of sufferance and family life to remind the audience how important it is to remain “there” for their family
=Life insurance will always be needed. Life insurance provides a source of safety when a person cannot financially be there for their family after their own death or serious injury. The commercial communicates that if one is insured by State Farm, their agents will “always be there” to lend a helping hand.
The majority of the audience, whom are non-advertisers, typically will not realize that this ad is true advertising genius, coupled with perfect timing surrounding the death of a MAJOR American pop icon. This campaign is truly innovative and essentially expected work from State Farm's agency, DDB Chicago.

link to the TA

This is a link to Zeynep

COM435

COM435